About us
Thirty-five years of watching, carefully
Insightful Shopper Solutions began in 1990 with a simple idea: ask someone to walk into a business as a customer, then write down exactly what happened. Three and a half decades later the method is unchanged. The scale is not.
Today a network of more than a million shoppers evaluates customer experience in 186 countries for brands in every customer-facing industry. We remain privately held, deliberately independent, and answerable only to the standard.
Milestones
A clipboard and a conviction
Founded to give regional retailers an honest account of how their front line behaved when nobody was watching.
Across the Atlantic
A European office opens in Dublin, bringing the same scorecards to hotel and automotive clients.
One million evaluations
The shopper network passes a million completed visits across more than a hundred countries.
Omnia
Narrative and score become one system: AI-assisted sentiment, human review, portfolio-level benchmarks.
Independent by design
Shoppers are never told what answer the client wants. If a visit was poor, the report says so.
Evidence over opinion
Every score is tied to an observable moment, a time and — where permitted — a photograph.
Human review, always
Software drafts, analysts decide. No report leaves the building without a person reading it.